Product Development Digital Course
Getting your idea to market… A guide for those new to product development











According to the Small Business Administration- 50% of businesses fail during the first year in business and only 66% of small businesses will survive their first 2 years.  
If you are new to product development, where can you turn to get straight forward answers to how to get started and what to expect as you move through the development process? I have developed over one thousand products in the consumer, medical and technology sectors over my thirty year career. With my team of designers, engineers and manufacturers we have developed life changing products that have made billions of dollars. And we have learned more than a thing or two along the way.
 
Developing a new product is one of the most exciting and rewarding undertakings you could possible do. But knowing the challenges you will face is absolute crucial for your success.
 
My goal with this course is to educate you on what to expect and give you actionable knowledge to help you choose and mange your own product development team!
 
Bottom line- developing and selling a product is not an easy task. Build it and they will come right? Not necessarily.  

   ·  Where do you start?  
· Who is your target audience?  
· What will someone pay for your product?
· What is your value proposition and how is it different from similar products in the market?
· Have you spent money with an invention development company and not received what you needed?  
· Do you understand the manufacturing challenges in another country and know how to select and manage that manufacturer?  
· Do you know what tasks you will need to complete before you talk to a manufacturer?  
· Do you have any idea how to find customers for your product?  
· Will you sell your product online, at retail, and/ or through social media channels and understand the costs associated with each?  

If the answer is “I don’t know” to any of these basic questions- then you’re in luck! 













Successful-Launch offers an in-depth audio training with a workbook companion on all of these topics broken down into the following three sections:

Product Planning

Product Design

Manufacturing
Successful-Launch also offers customized consultation and on-site workshops. Take the course as the first step and then contact our team to learn about the other services we offer. 
And as an added incentive- we offer a discount to anyone that purchases our online audio training. For further information contact info@successful-launch.com
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